This awards program is designed to recognize and celebrate the "best-of-the-best" among marine dealers and is meant to share best practices and benchmarking data with the entire universe of marine dealers.

What does it take to be recognized as a Boating Industry Top 100 Dealer?

Managing a dealership to high levels of customer service, high volume sales and profitability is no easy task. Simultaneously creating an atmosphere that exceeds high consumer expectations can be even more difficult. For the most professional of dealerships, however, these tasks have not only become second nature, but they are firmly integrated in the business’ day-to-day operations.

Top 100 Dealers understand that delivering on the promise of the boating lifestyle - not just a boat - is the No. 1 key to success.

Top 100 Dealers...

• Display a consistent and clear understanding that the profitability of the organization is directly related to the extent that it focuses on customer satisfaction;

• Provide customers with an experience worth returning for and recommending to others;

• Prepare for future success with sound planning, marketing and training initiatives;

• Ensure an exceptional boating lifestyle.